Social Marketing Mama by Nic Soto / @MamaPR

Press Release Media Distribution Internet Marketing Services
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Wednesday, January 13, 2010

Entrepreneurs turning their soap making hobbies into a lucrative business

Do you love to make handmade soaps, or have you always wanted to learn? If you do, then chances are you'll love the art of soap making, its widely popular, lucrative and desired by so many. Soap making has created a new generation of artisans and has changed significantly in the last decade. It can be an exciting and enjoyable hobby that can easily turn into a satisfying business, especially if you're interested in creating your own line of unique soaps with added aromatherapy benefits.


Soapies Supplies, a great resource for soap makers, was founded by Bronson Shafer and Kelley Perea-Shafer, a successful husband and wife team. Established nearly nine years ago when Kelley, an avid soaper, was looking for quality products for her own line of toiletries and soaps when she quickly realized this was a niche that needed to be filled and so, Soapies Supplies was born.


From colorful beginnings the day they launched on March 2nd 2001, Soapies-Supplies.com has since expanded their assortment of soap making products offering high quality materials at a value that is ideal to its buyers. Soapies Supplies is quickly becoming one of today's most successful brands in the U.S. inspiring its customers, new and returning, with an array of choices to turn simple ingredients into little pieces of art.


"We want to be your one-stop-shop for all your soap making needs. " says Soapies Supplies co-founder Kelley Perea-Shafer.


Soapies Supplies commitment to stocking quality soap making supplies, and providing an excellent customer experience and guidance, has helped fuel Soapies Supplies growth from its modest beginnings.


Soapies Supplies categories include:

large selection of containers
base and specialty oils
flavored oils and fragrance oils
creamy butters
raw materials such as almond meal
citric acid and sea salts
soap molds
colorful line of jojoba spheres
silicone lined wood soap molds
soap cutter system

New products recently added to their line include: Colorants ~ Princess Line, Labstastik Formulas, and Princess Soap by the Loaf.

Soapies Supplies is simply ideal for anyone who wants to maintain a steady relationship with a soap supplier over the long term.


For more information about Soapies Supplies, please visit www.Soapies-Supplies.com.


Upcoming Events:
Special guest Debbie of Soapylove.com (from San Diego) will be teaching an all-day Melt & Pour Soap Making Boot Camp on Jan. 16th. Plans of introducing a new assortment of classes is in the works from Soapies Supplies over the coming weeks ahead. Learn more at http://www.soapies-supplies.com/shop/classes.


About Soapies Supplies:
A leading provider of base and specialty oils; essential and fragrance oils; creamy butters; raw materials such as almond meal, citric acid and sea salts; soap molds; equipment and tools; (e)books and (e)classes; numerous and varied containers as well as an amazing line of colorful jojoba spheres.

Soapies Supplies was established March 2, 2001.

For more information, or to request an interview please contact:
Kelley Perea-Shafer, Co-founder, Soapies Supplies |
480.443.4011 | Scottsdale, Arizona
www.Soapies-Supplies.com | info@Soapies-Supplies.com

Join their networks!
Blog: www.SoapiesSupplies.blogspot
Twitter: www.Twitter.com/SoapiesSupplies
Facebook: www.FaceBook.com/SoapiesSupplies
FanPage: www.FaceBook.com/SoapiesSuppliesFanPage


Wednesday, December 30, 2009

What Did Big Banks Give to Small Business in 2009?

Fox Business survey reveals 2009 lending totals to small businesses by big banks.

NEW YORK – Economic experts agree that small-business lending is crucial to the economy’s full economy, and Fox Business News released results of its investigation that asked the nation’s biggest banks how much they loaned to small businesses in 2009.

Among the respondents to Fox’s survey:

* Bank of America: Facilitated $12 billion in credit to small businesses, incurring $2.5 billion in loan losses. Since September the company has modified loans to 49,000 clients.
* JPMorgan Chase: Loaned $6 billion to companies with sales of less than $20 million with plans to increase lending in 2010 by 67 percent.
* PNC Financial Services: Originated nearly $10 billion in loans.
* Wells Fargo: Said it is on track to loan small businesses $13 billion in 2009. The company plans to increase its workforce of bankers on the small-business front by five percent in 2010.

Fox’s investigation came as a Senate committee passed two bills this month — the Small Business Job Creation and Access to Capital Act of 2009 and the Small Business Export Enhancement and International Trade Act — that aim to increase loan limits and foster small businesses to grow exports.

“America ’s 29 million small businesses are really struggling with skyrocketing health insurance premiums and a tight credit market. Now that we have stabilized Wall Street, it is time to jump-start Main Street, and these bills will do just that," said Small Business and Entrepreneurship Chairwoman Mary Landrieu.

Sunday, December 27, 2009

These tasty gifts are never returned....

Christmas may be over, but not the holiday season, and if a special someone is celebrating a birthday, annivesary or a great promotion. A gift basket from Jeanettes Patisserie is just the thing. Moist and delicious scones, cookies, muffins and brownies. 

100% organic, and 100% scrumptious!

Give the gift of mouth watering flavors that'll satisfy any tummy.

Order one today!

 www.jeanettespatisserie.com/Gift_Baskets.html

Wednesday, December 23, 2009

Businesses want to be a socially responsible member of the community

Read the full article here: http://bit.ly/4uDBv5

 

Posted via web from MamaPR's Posterous

The Business of Marketing - 2010 Trends to Business Growth and Higher ROI

I won't get all technical with all of this, but just some things to keep in mind and what can help you grow your business and reach more customers.

As always, if you have any questions that pertain to PR (public relations), SEO or other marketing tools feel free to contact me through my site at www.prdepotchicago.com, or simply send me a DM through one of my profiles such as Twitter ( @mamapr ) and Facebook at www.facebook.com/mamapr and I'd be more than happy to go over some options for you that will not only be within budget but also very effective.

It's been a long week, but I felt like jotting a few things down before Christmas arrives.

With the new year just around the corner, your attention as a business owner should be on marketing strategies in 2010.

The game of online marketing, whether small business marketing, kitchen table entrepreneur or a large corporation, has changed quite a bit and no one method will no longer do the job.

If you're not familiar with SEO (search engine optimization), public relations and social media - You'll need to start educating yourself on each, and learn them well, for each of these marketing methods holds a valuable benefit when utilized properly - and with the right leverage can take your business from making small profits to large profits.

SEO is the art of improving your search engine rankings, and is also applied to your actual website so big search engines like Google, Yahoo and Bing can find your site easier and properly index it for future references when your site is optimized.

Optimizing your website with enough keywords and phrases will help improve where you are on search engines, but that's not all.

Links to your site also play an important role when it comes to search engine rankings. The more sites that link up to your website, the better!

With the popularity of Social Media it's no wonder more and more large corporations are using this medium to reach new customers as well as communicate with current ones.

Everything from new products, sales and company info is funneled through social media channels from #Twitter to #Facebook and many others.

The instant contact helps companies to stay in touch with it's communities and allows for a more personal approach to marketing.

The benefits of social media out-weigh traditional advertising, and is virtually free if cost. Something many business owners are just now discovering.


Looking for free publicity to help get your business out there to the masses, be seen as an industry expert and help add some credibility to your business? Start using PR!

PR Campaigns are not only more affordable than advertising, but also more effective in building your brand.

With a press release and some solid media distribution, your business can be introduced to thousands of journalists and used in featured stories without costing you a dime.

While advertising needs constant funding, your PR Campaign continues to give back and circulate through the very channels that cam help you get that wonderful free publicity.

Journalists are always searching for story ideas, and by having your press release on circulation you give yourself, and your business, the opportunity to be featured in a magazine, newspaper, television and radio.

So before you invest in any advertising for 2010, try using these methods to grow your company and start building your business.


By @mamapr

Niccolinas Soto
SEO | Internet Marketing
Press Release Services
Public Relations Depot
The antidote to expensive advertising.

Friday, December 4, 2009

Happy Holidays from Public Relations Depot!

As the Christmas holiday season fastly approaches, there's always much activity and personal business to attend to that it is easy to forget to thank our valued customers and friends, like you, for their time, referrals and business.

So, before I forget, I would like to extend my gratitude and to thank you personally for your support, it is much appreciated.


May this holiday season bring to you and your family all of the joy and happiness that you deserve.


All the best,

Niccolinas Soto, President
Public Relations Depot
info@prdepotchicago.com
www.prdepotchicago.com
The antidote to expensive advertising.


Posted via web from MamaPR's Posterous

Thursday, December 3, 2009

Nic's Christmas Cookies

Nic's Christmas Cookies

Chocolate Chip, Macadamia Nuts and Cherry Cookies

Ingredients

* 1 cup butter, softened
* 1 cup white sugar
* 1 cup packed brown sugar
* 2 eggs
* 2 teaspoons vanilla extract
* 3 cups all-purpose flour
* 1 teaspoon baking soda
* 2 teaspoons hot water
* 1/2 teaspoon salt
* 2 cups semisweet chocolate chips
* 1 cup chopped macadamia nuts
* 3/4 cup dry cherries


Mix all dry ingredients together then work in the butter, eggs and water.

Toss in chips, nuts and cherries. Mix until all is blended but don't over mix.

I usually place in fridge for 15 minutes.

Grab a cookie sheet and lightly spray with butter Pam.

Remove from fridge, then grab a small ice cream scooper
to make even sized cookies.

350 degrees for about 10-12 minutes until golden brown.

Let cool and serve!