Marketing is ever changing, but what stays the same is ... VISIBILITY. The more visibility your business or product has, the more you will show up on searches. Sounds easy enough, but do not know how to accomplish this the right way. If done incorrectly you could be spinning your head until you crash and burn.
Marketing takes a lot more than just your time, in fact it can take a lot of your time if you're going at it alone, but more importantly you need to know what you're doing.
Our job is to get your message out to the masses.
Public Relations Depot is a global internet marketing company specializing in Press Release Marketing, Mass Media Distribution, Search Engine Optimization, Branding and Small Business Marketing.
We are the trusted source for effective online marketing strategies to the worlds small business owners, individuals, organizations and institutions.
WHAT WE DO
We help businesses create distinctive, lasting, and substantial improvements to their marketing goals. We tackle the most difficult challenges that face small business owners.
We have over 20 years of industry expertise, over 70,000 journalist contacts as well as global reach. Our dedication, passion, and knowledge allow us to better serve our clients. We are a network of people who are very passionate about taking on challenges that hold back many entrepreneurs.
Why should you choose Public Relations Depot?
We offer quality work at prices that are affordable for all budgets
Our team has over 20 years of Marketing, SEO, and PR experience
We get results for our clients
Our press release services are very affordable
We can provide multilevel search engine marketing services and online PR campaigns
You want to raise the profile of your products or services as well as reach more of your target market without the high cost of advertising
Monday, September 20, 2010
Friday, August 13, 2010
What can you do when BAD reviews find their way to your business listings?
Bad reviews are inevitable these days, but what can a business owner do to try and build a GREAT reputation?
It starts with NOT being silent and handling your situation in a well mannered and professional way. If you're like many businesses out there you've had your run with negative reviews, and while your first initial reaction would be to contact the poster and say a few choice words. You're only asking for trouble and quite possibly opening pandora's box.
I have three pieces of advice for those who have received a negative review from a customer or unhappy client.
1. Take a moment to really read what they are saying. If they are "complaining" about delivery that wasn't as fast as they liked - offer a free gift or a credit if their order did not arrive on time. Look at this as an opportunity to review your own operating procedures to look for areas of improvement in the order taking and shipping process where you can improve on.
2. NEVER contact the poster who has left negative feedback about your business or product only to unleash your anger onto them. Its their right to do so, and even though there is a percentage of false negative reviews out there its best to not fall into the trap and contact these individuals personally. Look to correct this if you can.
3. Rather than focus your energy on the Who and Why, direct your energy on improving your overall Reputation by creating a positive PR campaign. It helps to add some good PR in these situations and is more affordable these days.
If you are facing such challenges, or looking to increase your overall visibility as well as generate some positive word of mouth please feel free to contact me personally through my company website. We are, Public Relations Depot, and our job is increasing your visibility and sales, adding credibility and building POSITIVE word of mouth for your business. Visit us today at http://www.prdepotchicago.com and lets start building good buzz about you, your business or products.
All the best,
@Mamapr
It starts with NOT being silent and handling your situation in a well mannered and professional way. If you're like many businesses out there you've had your run with negative reviews, and while your first initial reaction would be to contact the poster and say a few choice words. You're only asking for trouble and quite possibly opening pandora's box.
I have three pieces of advice for those who have received a negative review from a customer or unhappy client.
1. Take a moment to really read what they are saying. If they are "complaining" about delivery that wasn't as fast as they liked - offer a free gift or a credit if their order did not arrive on time. Look at this as an opportunity to review your own operating procedures to look for areas of improvement in the order taking and shipping process where you can improve on.
2. NEVER contact the poster who has left negative feedback about your business or product only to unleash your anger onto them. Its their right to do so, and even though there is a percentage of false negative reviews out there its best to not fall into the trap and contact these individuals personally. Look to correct this if you can.
3. Rather than focus your energy on the Who and Why, direct your energy on improving your overall Reputation by creating a positive PR campaign. It helps to add some good PR in these situations and is more affordable these days.
If you are facing such challenges, or looking to increase your overall visibility as well as generate some positive word of mouth please feel free to contact me personally through my company website. We are, Public Relations Depot, and our job is increasing your visibility and sales, adding credibility and building POSITIVE word of mouth for your business. Visit us today at http://www.prdepotchicago.com and lets start building good buzz about you, your business or products.
All the best,
@Mamapr
Saturday, April 3, 2010
Sister Entrepreneurs Creates New Fashion Line With A Musical Influence For MusicaWear Clothing
While some fashion designers credit their inspiration to a certain culture or art, the truth of the matter is that most of the clothing lines widely popular today are taken straight from the the music scene.
MusicaWear Clothing, a new innovative musically inspired clothing label for women, is launching their new Spring 2010 line as well as a fresh new online store at www.musicawear.com this May, and will enable women to purchase from their unique collection of graphic t-shirts and seasonal dresses. An amazing blend of "rebellion" and "femininity" which is a direct reflection of the true style of MusicaWear Clothing.
The company, and the creative force behind the MusicaWear Clothing brand, are two very talented entrepreneurial sisters and a true inspiration to young women around the world.
"MusicaWear Clothing began from an instant burst of inspiration in the summer of 2008, when I was reading a book on entrepreneurship by Russell Simmons called 'Do You' when my sister, Rhaxel "Roxy" Alfred and business partner, asked me to read the book me the book had inspired her to want to start a clothing line. Being a business major, I thought out loud. Shortly thereafter Roxy shared several sketches of clothing she had just designed and told e idea was a great one simply because it would give me the opportunity to exercise the things I learned in the real world and through my education. So, we talked about some ideas and spent about two weeks creating a business plan for MusicaWear Clothing." says Raquel Alfred, Marketing Director, MusicaWear Clothing.
Raquel and Roxy came up with the idea to have MusicaWear Clothing be a fashion line that fused the 'rockstar style of Avril Lavigne with the pop culture chic style of Paris Hilton' and the idea was to make MusicaWear a clothing line that was rebellious, but feminine. The clothing label also decided to have a unique selling point by incorporating music inspirations into all their designs with styles from classic to contemporary looks.
MusicaWear wanted to make people feel as though they were able to express themselves through fashion, the way they can through listening to music. They accomplish this by blending microphones, musical notes, instruments, and other elements of music visually into their designs.
Learn more about MusicaWear Clothing upcoming 2010 Spring line and more at www.musicawear.com
About:
MusicaWear Clothing started out as a graphic t-shirt business selling at local expos and fashion shows around NYC. The colors, designs and overall aesthetic of their graphic tees were inspired by the femininity of a clothing line headed by another pair of designer sisters.
After a year of receiving really good feedback on the graphic t-shirts MusicaWear Clothing decided to move on to the next step in their business plan and began designing dresses, and since November of 2009 the company has been hard at work creating more designs for their Spring 2010 rollout.
MusicaWear dresses range in price from $25-40 all made with quality fabrics. Their graphic tees sell for $20 for men and women. They will also will be introducing accessories such as tote bags for women at $14 each.
Sizes: S-XXL for men and S-XL for women. Additional sizes can be requested at same cost.
MusicaWear Clothing has been featured in:
Russell Simmons’ Global Grind
A FASHION LINE FOR WOMAN WHO ‘APPRECIATE’ MUSIC.
MusicaWear: Fashion With Passion
MusicaWear Clothing, a new innovative musically inspired clothing label for women, is launching their new Spring 2010 line as well as a fresh new online store at www.musicawear.com this May, and will enable women to purchase from their unique collection of graphic t-shirts and seasonal dresses. An amazing blend of "rebellion" and "femininity" which is a direct reflection of the true style of MusicaWear Clothing.
The company, and the creative force behind the MusicaWear Clothing brand, are two very talented entrepreneurial sisters and a true inspiration to young women around the world.
"MusicaWear Clothing began from an instant burst of inspiration in the summer of 2008, when I was reading a book on entrepreneurship by Russell Simmons called 'Do You' when my sister, Rhaxel "Roxy" Alfred and business partner, asked me to read the book me the book had inspired her to want to start a clothing line. Being a business major, I thought out loud. Shortly thereafter Roxy shared several sketches of clothing she had just designed and told e idea was a great one simply because it would give me the opportunity to exercise the things I learned in the real world and through my education. So, we talked about some ideas and spent about two weeks creating a business plan for MusicaWear Clothing." says Raquel Alfred, Marketing Director, MusicaWear Clothing.
Raquel and Roxy came up with the idea to have MusicaWear Clothing be a fashion line that fused the 'rockstar style of Avril Lavigne with the pop culture chic style of Paris Hilton' and the idea was to make MusicaWear a clothing line that was rebellious, but feminine. The clothing label also decided to have a unique selling point by incorporating music inspirations into all their designs with styles from classic to contemporary looks.
MusicaWear wanted to make people feel as though they were able to express themselves through fashion, the way they can through listening to music. They accomplish this by blending microphones, musical notes, instruments, and other elements of music visually into their designs.
Learn more about MusicaWear Clothing upcoming 2010 Spring line and more at www.musicawear.com
About:
MusicaWear Clothing started out as a graphic t-shirt business selling at local expos and fashion shows around NYC. The colors, designs and overall aesthetic of their graphic tees were inspired by the femininity of a clothing line headed by another pair of designer sisters.
After a year of receiving really good feedback on the graphic t-shirts MusicaWear Clothing decided to move on to the next step in their business plan and began designing dresses, and since November of 2009 the company has been hard at work creating more designs for their Spring 2010 rollout.
MusicaWear dresses range in price from $25-40 all made with quality fabrics. Their graphic tees sell for $20 for men and women. They will also will be introducing accessories such as tote bags for women at $14 each.
Sizes: S-XXL for men and S-XL for women. Additional sizes can be requested at same cost.
MusicaWear Clothing has been featured in:
Russell Simmons’ Global Grind
A FASHION LINE FOR WOMAN WHO ‘APPRECIATE’ MUSIC.
MusicaWear: Fashion With Passion
Saturday, March 20, 2010
How To Launch A New Product The Right Way
Every year it seems as though thousands of new and improved products are launched across the U.S. The vast majority of those products go virtually unnoticed by the public, which ultimately results in less sales revenue for business and manufactures and usually limited options for consumers. So what can you do to ensure that your new product gets noticed by the right market?
A product launch that is successful typically requires a solid marketing plan that includes various marketing material for retailers, press releases, email marketing, and a strategic trade show marketing. When these key components combined, your product launch can quickly gain attention and generate sales revenue for your company.
Before implementing a marketing strategy to launch your product(s), you will need to make sure that your product is completely finished and ready to be purchased by the general public (please note that “finished” doesn't mean “perfect”, as no product launch will ever be perfect). Your prototype should be completely functional, and the development, and design process, should be completed. Creating a marketing strategy for a completed product is far more easier than creating a marketing strategy for a product that is not yet ready to come out.
The first key step toward launching a new product is to create marketing materials for retailers who will carry it in their establishments or online. Take quality photos of your product from every angle to show off its details. Make sure you have a good number of photos of your product in use, as this will instill confidence in your potential customers. Choose a good name for your product that is unique and memorable, and write a number of short descriptions that could be used in marketing materials such as brochures or fliers. Design a unique packaging, making sure to keep it consistent with the other products your business offers. The more work you put for your retailers, the more likely they'll be to sell your product.
Once all the marketing materials have been created, it is now time to announce the arrival of your products. Writing a press release is certainly a great way to get your products or message in front of thousands. Your press release should mot be worded as hard sales-copy. Be sure to mention your product name in the title of your press release, and link your press release to your product or your company website. Make sure it features your product before linking it.
You can also use direct emailing to getting you product in front of your target market. If you already have an email list of your own with important figures in your industry, you have a great advantage. If not, you can usually find contact emails by looking through website's of a current industry trade shows. Your email marketing should quickly and concisely educate your recipients on your new products, specifically focusing on what makes it different, or better, than other products that are on the market.
The final step in launching your product is to show it off at an industry event. Getting your product in front of your target market in person is a marvelous way to convince them that you offer a sound quality product at a fair price. You'll need to reserve a booth at these trade shows and do not forget to fully review the guidelines and cost involved. You may also need accessories at these trade shows, such as lights or flooring for your booth to help highlight your products and set yourself apart from other attendees. Make sure that you are enhancing the product and not overshadowing it with the wrong lighting placement.
Once you have had a successful product launch, your work does not stop there. You'll need to continue to hone and refine your marketing strategies, and you will see you jard work, time and investments paying off.
A product launch that is successful typically requires a solid marketing plan that includes various marketing material for retailers, press releases, email marketing, and a strategic trade show marketing. When these key components combined, your product launch can quickly gain attention and generate sales revenue for your company.
Before implementing a marketing strategy to launch your product(s), you will need to make sure that your product is completely finished and ready to be purchased by the general public (please note that “finished” doesn't mean “perfect”, as no product launch will ever be perfect). Your prototype should be completely functional, and the development, and design process, should be completed. Creating a marketing strategy for a completed product is far more easier than creating a marketing strategy for a product that is not yet ready to come out.
The first key step toward launching a new product is to create marketing materials for retailers who will carry it in their establishments or online. Take quality photos of your product from every angle to show off its details. Make sure you have a good number of photos of your product in use, as this will instill confidence in your potential customers. Choose a good name for your product that is unique and memorable, and write a number of short descriptions that could be used in marketing materials such as brochures or fliers. Design a unique packaging, making sure to keep it consistent with the other products your business offers. The more work you put for your retailers, the more likely they'll be to sell your product.
Once all the marketing materials have been created, it is now time to announce the arrival of your products. Writing a press release is certainly a great way to get your products or message in front of thousands. Your press release should mot be worded as hard sales-copy. Be sure to mention your product name in the title of your press release, and link your press release to your product or your company website. Make sure it features your product before linking it.
You can also use direct emailing to getting you product in front of your target market. If you already have an email list of your own with important figures in your industry, you have a great advantage. If not, you can usually find contact emails by looking through website's of a current industry trade shows. Your email marketing should quickly and concisely educate your recipients on your new products, specifically focusing on what makes it different, or better, than other products that are on the market.
The final step in launching your product is to show it off at an industry event. Getting your product in front of your target market in person is a marvelous way to convince them that you offer a sound quality product at a fair price. You'll need to reserve a booth at these trade shows and do not forget to fully review the guidelines and cost involved. You may also need accessories at these trade shows, such as lights or flooring for your booth to help highlight your products and set yourself apart from other attendees. Make sure that you are enhancing the product and not overshadowing it with the wrong lighting placement.
Once you have had a successful product launch, your work does not stop there. You'll need to continue to hone and refine your marketing strategies, and you will see you jard work, time and investments paying off.
Tuesday, February 9, 2010
2010 Holiday Gift Guide Show
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Meet New Product Editors From The Top 20% Discount Early Bird Special The 2010 Holiday Gift Guide Show is a tabletop exhibition that allows you one-on-one time with some of the top media in charge of holiday gift guides. Introduce up to four of your new products for consideration in holiday gift guides across the country. Publications that attended our last media only event include: Ladies Home Journal, Men's Health, Playboy, Woman's Day, Body + Soul, Good Housekeeping, Everyday with Rachael Ray and many more! This is a VERY POPULAR event where exhibitors receive EXCLUSIVITY. | |||||||||||||
Show Facts
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Monday, February 8, 2010
Chicago Auto Show 2010 Schedule
ABOUT THE SHOW
Background - First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. This year marks the 102nd edition of the Chicago Auto Show.
Producer - The Chicago Automobile Trade Association (CATA), the nation's oldest and largest metropolitan dealer organization. The CATA has produced the show since 1935.
Dates
| Day | Date |
| Public Show | Friday, February 12 through Sunday, February 21 |
| First Look for Charity | Thursday, February 11, 6:30 to 10:30 p.m. Black tie. Tickets $225. The event benefits 18 Chicago-area charities. |
| Media Preview | Wednesday and Thursday, February 10-11. Accredited media must register ahead of time in the online media center or on-site in the Media Center (room N426). |
Location - McCormick Place, 2301 South Martin Luther King Drive, Chicago, Illinois, 60616.
The Chicago Auto Show utilizes 1.3 million square feet of the McCormick Place complex. McCormick Place offers a total of 2.7 million square feet of exhibit halls with an additional 700,000 square feet of meeting room availability.
Public Show Hours
- February 12-20: 10 a.m. to 10 p.m.
- February 21: 10 a.m. to 8 p.m.
Box office closes one hour prior to the end of the show each day.
Admission
- $11 for adults
- $7 for seniors aged 62 and older
- $7 for children 7-12
- Free admission for children 6 and younger are free when they accompany a paying adult.
- Weekday discount coupons ($4 off the regular adult admission) available at various area new-car dealers and Shell gas stations. Participating banks also mail the discount tickets to their account holders.
- School & group discounts available.
Advance ticket purchase will be available at www.DriveChicago.com starting in late November 2009.
Exhibits - The nation's largest auto show, held in the McCormick Place complex. Multiple world and North American introductions. Complete range of domestic and imported passenger cars and trucks; sport utility vehicles, experimental and concept cars. In total, nearly 1,000 different vehicles. Numerous accessories and auto-related exhibits, competition vehicles, project, antique and collector cars.
Special Days
| Date | Note |
| Tuesday, February 16 | Women's Day. Women are admitted for $7. Manufacturers will present special women-oriented programs on the purchase and lease of cars and maintenance. |
| Wednesday, February 17 Thursday, February 18 Friday, February 19 | Chicago Auto Show Food Drive sponsored by Chrysler. Show patrons who bring three cans of food, donated to the Chicago Christian Industrial League; will receive a coupon for $7 admission. |
| Friday, February 19 | Telemundo Hispanic Day. For more information, visit http://www.telemundochicago.com. |
Appearances - Special appearances and Events are take place every day. Please check our Event Schedule for up-to-date listings.
Accessibility - McCormick Place is easily reached by car or public transportation. Extensive shuttle bus service from all area parking lots to and from McCormick Place.Weekend-only shuttle service from the Millennium Park and East Monroe underground garages. Shuttles stop in 10-15 minute intervals near Columbus/Upper and Lower Randolph and at Gate 3 at McCormick Place.
Scooter and Wheelchair rentals are available by contacting Scootaround's toll-free hotline at 1-888-441-7575. You can also submit a rental inquiry on the web at http://www.scootaround.com/rentals/c/chicagoautoshow, or by fax at (204) 478-1172. Scooter rentals are $50.00 a day and Wheelchair rentals are $15.00 a day. Scootaround is happy to accept VISA or MasterCard. Scootaround is located at Gate 4 of McCormick Place (west end of the Grand Concourse). While Scootaround will make every effort to accommodate all needs, you are encouraged to reserve in advance.
Monday, February 1, 2010
Press Release: Foodie publication solves the dinnertime dilemma: http://bit.ly/cGax3w foodies recipe search website pressrelease
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