Social Marketing Mama by Nic Soto / @MamaPR

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Wednesday, November 17, 2010

With so many businesses selling the same type of products you do, how will you stand out from the rest?

I'm taking over this blog for Nic, our CEO and AWESOME PR SPECIALIST - at least for a few days while she recovers from the flu.

With so many businesses selling the same type of products you do, how will you stand out from the rest?

The consumer buying process has changed dramatically - long gone are the days of flipping through yellow pages to find a business, product or service.

Today. Its about being found, being connected, being talked about and being featured.

To accomplish this you will need a good dose of online Visibility and PR, as well as search engine optimized marketing.

If you don’t mind being just another seller among thousands, just keep on doing the same ol' thing.

But if you want to make a REAL impact with your business and build a BRAND you have to get noticed. You have to increase your brands visibility, and You have to stand out from the crowd.

How do you get your business noticed? You have to use strategies that are designed to PUSH you ahead of your competitors.

There’s simply no other way. Think about it.

Every client I have worked with has struggled to increase their presence online and many felt like they were going in circles. Its not easy, and promoting yourself online can be quite the beast no doubt. There are so many components to creating an effective marketing campaign. It needs to utilize all the key strategies to make a REAL impact.

You need to stand out from the crowd, you need to engage with the buyer so they click on your link or visit your online business and you need to get more people - aside from your immediate circle - to start talking about your products.

Having worked with so many online businesses. I can personally vouch that these methods of being more bold and innovative with your marketing works. PR Marketing, infused with search engine optimization, is a more cost-effective way of reaching the masses of consumers who search for your products every day.

PR Marketing does more for your business that advertising can never do - It adds credibility.

Like they say, you either go BIG or go HOME!

Here's to YOUR success!

Hillary Trump
Building Your Visibility. Building Your Brand. Building Your Business.

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