Social Marketing Mama by Nic Soto / @MamaPR

Press Release Media Distribution Internet Marketing Services
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Wednesday, November 17, 2010

What does do?

Learn about how we help businesses market better online, who we are and what other services we offer @

Contact us about our current promotions!

Reduced pricing on marketing service bundle from

Our PR and SEO Marketing Package is now just $595!

Our strategies are really about connecting with consumers by marketing to them on a personal level. Don Collins has a sophisticated and unique type of target market, and we want to help you reach more of those buyers on a larger scale.

What Public Relations Depot can offer Don Collins Rum, Coffee and Cigars company:

Our Global PR Marketing Package includes:

  • (10) Social media profiles created for your Business for higher visibility/Brand recognition
  • (1) Search Engine Optimized Press Release Creation (3 revisions)
  • Mass Media Distribution of your Press Release (12 rolling months of PR distribution)
  • Online and Social Media Submissions of your Press Release
  • Permanent Listing within our Business Directory/ Logo added to our site's client list
  • One-Time Free Website Design Report (to pinpoint any design flaws, includes tips/advice from one of our experts)
  • Slogan/Tagline Creation
  • SEO Link Building
  • Branding | Reputation Management | Internet Marketing
Price on combo package above: Only $595 (Reg. $895) which gives you an instant $300 in savings. PROMOTION ENDS FRIDAY NOVEMBER 19, 2010.

With so many businesses selling the same type of products you do, how will you stand out from the rest?

I'm taking over this blog for Nic, our CEO and AWESOME PR SPECIALIST - at least for a few days while she recovers from the flu.

With so many businesses selling the same type of products you do, how will you stand out from the rest?

The consumer buying process has changed dramatically - long gone are the days of flipping through yellow pages to find a business, product or service.

Today. Its about being found, being connected, being talked about and being featured.

To accomplish this you will need a good dose of online Visibility and PR, as well as search engine optimized marketing.

If you don’t mind being just another seller among thousands, just keep on doing the same ol' thing.

But if you want to make a REAL impact with your business and build a BRAND you have to get noticed. You have to increase your brands visibility, and You have to stand out from the crowd.

How do you get your business noticed? You have to use strategies that are designed to PUSH you ahead of your competitors.

There’s simply no other way. Think about it.

Every client I have worked with has struggled to increase their presence online and many felt like they were going in circles. Its not easy, and promoting yourself online can be quite the beast no doubt. There are so many components to creating an effective marketing campaign. It needs to utilize all the key strategies to make a REAL impact.

You need to stand out from the crowd, you need to engage with the buyer so they click on your link or visit your online business and you need to get more people - aside from your immediate circle - to start talking about your products.

Having worked with so many online businesses. I can personally vouch that these methods of being more bold and innovative with your marketing works. PR Marketing, infused with search engine optimization, is a more cost-effective way of reaching the masses of consumers who search for your products every day.

PR Marketing does more for your business that advertising can never do - It adds credibility.

Like they say, you either go BIG or go HOME!

Here's to YOUR success!

Hillary Trump
Building Your Visibility. Building Your Brand. Building Your Business.

Tuesday, November 16, 2010

PR Reel: Chicago Entrepreneur Set's Her Eye on Bigger and More Sustainable Goals

( Chicago, IL, November, 13, 2010 – With emerging standards in mind as well as combining cool styles, and the company's deep concern for the planet , Bangledox Clothing came out into the scene with a clear focus - To help lead the way for organic fashion lines.

Introducing Bangledox [ban'gel-dox] Clothing®, a new Latino owned green clothing company helping set the standard while incorporating environmentally safe materials such as organic cottons and earth friendly inks and dyes in their clothing line.

Organic clothing and green eco friendly fashion have entered mainstream consumer consciousness with a slew of media attention, and for good reason. Its great for the environment and it helps draw attention to a very important topic.

After a humble start at local flea markets the company launched its first online presence at over five years ago, and has plans to roll out new designs for a new Summer launch for 2011.

The company was determined to roll out a new t-shirt line that they could be proud of and know that they were not harming the planet, as well as help draw attention to a very important topic.

They feel they are achieving this.

The new site will also have helpful tips on saving energy as well as other useful environmental information that its visitors can use to help do their part for the planet.

"We are very excited and can tell you this will be a combination of innovation and education ... not just a retail store." says Martha, owner of Bangledox Organic Clothing.

Bangledox is grounded in the concept that the clothing industry and environment can co-exist, all of their clothing is sweat-shop free and produced in U.S.

The Bangledox Organic Clothing company is represented by Public Relations Depot ( and has been featured in Latina Style Magazine, Keetsa, Enterprise Magazine, Image Magazine as well as other honorable mentions. Bangledox has an upcoming feature in December 2010 on the well respected AARP Espanol website to be focused on green owned businesses.

Bangledox Organic Clothing. We’re more than just a Brand. We’re a movement. ®

Contact: Martha M., CEO, Bangledox |


Sunday, October 31, 2010

Need a Memorable Slogan or Tagline created for your business or product? branding marketing

Need a Memorable Slogan or Tagline?

Public Relations Depot wants to help you stay on the minds of potential buyers and customers by creating a Slogan or Tagline for your business or products.

For just $99 one of our creative writers will develop several options for you to use and include in your marketing materials to help build your Brand. All successful companies have a memorable
slogan or tagline that has helped them be remembered in an instant.

Nike's famous 'Just Do It' has been around for years, and is still successfully used today.

Purchase any package from our site at and we'll include the slogan creation services for Free saving you $99.

Limited Time Only!

Please contact us via our website at

Friday, October 29, 2010

How to Use Public Relations Depot

Getting the word out about a new product, merge in partnership, special event, upcoming promotion or to attract new customers can be pretty easy if you choose the right marketing strategy. is an online SEO & PR company that enables their clients press releases to become an integral part of a company's visibility, marketing as well as search engine optimization.

Successful companies and businesses must distribute press releases on a regular and consistent basis. Quarterly and monthly press releases work best. That is why offers the most cost-effective solutions to reaching more of your target market.

Partial List of Features:
- Reach Thousands of Journalists and Potential New Customers
- Placement of your Press Release in top Search Engines
- SEO Optimization Included
- Create a Positive Company Image

Click below and Learn More @

How to Use Public Relations Depot

Go to and review their packages, and information.

If you are new to the world of PR Marketing or SEO, no worries, contact the company prior to purchasing a package and they will be happy to answer any of your questions as well as go over some suitable options that best fit your budget and needs.

If you are familiar with the benfits of SEO and PR Marketing you can click on "Buy a Package" and you will be taken to their purchasing page where you will see several options listed from Press Release Writing service package to Rotating PR Campaign package. Choose the one that best suits your goals and budget.

Determine if you want just a Press Release, Local Distribution, Global Distribution or Rotating PR Campaign. All services are search engine optimized from the Press Release Creation to the media distribution, online posting and social media submissions. Once you have chosen the package, then you can move on and click the "Buy Now" button.

Once you purchase your package of choice you will get an email confirming of the sale transaction. Within 2-24 hours a representative will contact you via email to gather some details about your project as well as inform you of the next steps and completion of your PR Campaign.

You are now taking a giant step ahead of your competion and pulling away from the crowd by using a marketing strategy that helps your business or product stand out.

Learn more at

Tuesday, October 19, 2010

Public Relations Depot Helping Small Business' Save Money, Market and Profit

Public Relations Depot Helping Small Business' Save Money, Market and Profit

Public Relations Depot, a family owned business in Chicago, has been around for nearly ten years helping small businesses market their products more effectively, and cheaply, online. The company recently announced new services and rates.

Chicago, IL, October, 20, 2010 - Public Relations Depot is a global internet marketing company specializing in Press Release Campaigns, Mass Media Distribution, Search Engine Optimization, Social Media Marketing, Branding and Small Business Marketing.

They are the trusted source for online marketing strategies to the worlds small business owners, individuals, website owners, organizations and institutions.

"The goal here is to increase your visibility and the number of featured stories and interviews that mention you or your business. Our solutions are about connecting with consumers by marketing to them on a more personal level." - Nic Soto, CEO, Public Relations Depot

The company has recently rolled out new services to help businesses regain, or maintain, a positive standing within the consumer community by focusing more on Branding and Reputation Management, while still offering the industries most affordable internet marketing solutions.

Public Relations Depot's marketing solutions are about raising your visibility, building quality links relevant to your website or product to aid the search engines with establishing what your website offers as well as combining Internet marketing, social media as well as public relations campaigns to further reach your target audience and harness free publicity.

Their solutions will bring you quality exposure and brand visibility for your business and website.

Public Relations Depot Services:

Online PR campaigns
SEO Writing services
Reputation Management
Link Building
Social Media Marketing
Search Engine Optimization
Targeted Consumer Marketing
Internet Marketing
Rotating PR Campaigns / Distribution

Learn more at


Public Relations Depot helps businesses create distinctive, lasting, and substantial improvements to their marketing goals. We tackle the most difficult challenges that face small business owners, little to no visibility.

The company has over 20 years of industry expertise, over 70,000 journalist contacts as well as global reach to help your business reach more targeted consumers and harness free publicity.

Their dedication, passion, and knowledge allow them to better serve their clients. A strong network of people who are very passionate about taking on challenges that hold back many entrepreneurs.

Optimizing your website content on your pages is no longer enough to rank highly in search engines such as Google and Yahoo, or getting your business out to the masses. To be more effective with SEO and online marketing you need assistance from several key strategies.

Tuesday, October 12, 2010

Had a bit of a Website Design Nightmare!

Has this ever happened to you?

You create a website on your own and after months of going live you still no sales or visitors are not spending much time on your website ... OR.. you hire someone who charges you hundreds of dollars if not more and you're still not happy with the results.

What can you do?

Well, you can spend even MORE money rehiring the same person to redo your site, or someone entirely different... or my personal favorite, you spend hours a week (when you could be doing something more productive) trying to fix the darn thing yourself.

Its ok. Take a deep breath... it'll be ok.

You see, aside from our small business marketing services we also do Website Design Consultations for website owners who have hit a brick wall, and running out of funds.

We can help you turn that frown... upside down!

Public Relations Depot will:

  • Review your entire site from top to bottom, page to page and pinpoint any and all flaws that may be keeping your visitors from staying longer on your site, or even buying.
  • We will create a custom report for you and send it via email to help you turn your sites performance around
  • Check all meta tags and spelling errors
  • Check for broken links
  • Send you a list of tips, suggestions as well as advice on how to improve the overall look, feel and navigation in easy to understand terms
We've helped dozens of website owners since 2005, and we can help you too!

Here's the best part.

The cost for the Website Design Consultation is just $49!

No need to rehire anyone, or start fresh. We'll help you take your site from where it is today, and turn it into what you envisioned it to be.

To learn more please contact me, Nic (@Mamapr) on Twitter or via our site at

It'll be the BEST money you ever spend on your business!

Here's to you success!

Nic Soto / PR Marketing Specialist

Monday, October 11, 2010

Super Holiday Sales on Our Small Business Services

Holiday Special!

Get $75 OFF our Rotating PR Package. Your Press Release on rotation for 12 rolling months for just $275 (Reg. $350). Those interested in this package will have the benefits of having our team create (1) SEO Press Release for your business or product, National Media Distribution, Online Posting to Newswires, Social Media Distribution as well as reoccurring distribution for 12 rolling months for one press release.

To get started please send me, Nic Soto, an email via our site at or simply send me a DM on Facebook or on Twitter to @Mamapr. Hope everyone enjoyed their weekend!

We are only taking a limited amount of new business.

All the best,


Monday, September 20, 2010

Google Instant Search and Your Online Business

Marketing is ever changing, but what stays the same is ... VISIBILITY. The more visibility your business or product has, the more you will show up on searches. Sounds easy enough, but do not know how to accomplish this the right way. If done incorrectly you could be spinning your head until you crash and burn.

Marketing takes a lot more than just your time, in fact it can take a lot of your time if you're going at it alone, but more importantly you need to know what you're doing.

Our job is to get your message out to the masses.

Public Relations Depot is a global internet marketing company specializing in Press Release Marketing, Mass Media Distribution, Search Engine Optimization, Branding and Small Business Marketing.

We are the trusted source for effective online marketing strategies to the worlds small business owners, individuals, organizations and institutions.

We help businesses create distinctive, lasting, and substantial improvements to their marketing goals. We tackle the most difficult challenges that face small business owners.

We have over 20 years of industry expertise, over 70,000 journalist contacts as well as global reach. Our dedication, passion, and knowledge allow us to better serve our clients. We are a network of people who are very passionate about taking on challenges that hold back many entrepreneurs.

Why should you choose Public Relations Depot?

We offer quality work at prices that are affordable for all budgets

Our team has over 20 years of Marketing, SEO, and PR experience

We get results for our clients

Our press release services are very affordable

We can provide multilevel search engine marketing services and online PR campaigns

You want to raise the profile of your products or services as well as reach more of your target market without the high cost of advertising

Friday, August 13, 2010

What can you do when BAD reviews find their way to your business listings?

Bad reviews are inevitable these days, but what can a business owner do to try and build a GREAT reputation?

It starts with NOT being silent and handling your situation in a well mannered and professional way. If you're like many businesses out there you've had your run with negative reviews, and while your first initial reaction would be to contact the poster and say a few choice words. You're only asking for trouble and quite possibly opening pandora's box.

I have three pieces of advice for those who have received a negative review from a customer or unhappy client.

1. Take a moment to really read what they are saying. If they are "complaining" about delivery that wasn't as fast as they liked - offer a free gift or a credit if their order did not arrive on time. Look at this as an opportunity to review your own operating procedures to look for areas of improvement in the order taking and shipping process where you can improve on.

2. NEVER contact the poster who has left negative feedback about your business or product only to unleash your anger onto them. Its their right to do so, and even though there is a percentage of false negative reviews out there its best to not fall into the trap and contact these individuals personally. Look to correct this if you can.

3. Rather than focus your energy on the Who and Why, direct your energy on improving your overall Reputation by creating a positive PR campaign. It helps to add some good PR in these situations and is more affordable these days.

If you are facing such challenges, or looking to increase your overall visibility as well as generate some positive word of mouth please feel free to contact me personally through my company website. We are, Public Relations Depot, and our job is increasing your visibility and sales, adding credibility and building POSITIVE word of mouth for your business. Visit us today at and lets start building good buzz about you, your business or products.

All the best,

Saturday, April 3, 2010

Sister Entrepreneurs Creates New Fashion Line With A Musical Influence For MusicaWear Clothing

While some fashion designers credit their inspiration to a certain culture or art, the truth of the matter is that most of the clothing lines widely popular today are taken straight from the the music scene.

MusicaWear Clothing, a new innovative musically inspired clothing label for women, is launching their new Spring 2010 line as well as a fresh new online store at this May, and will enable women to purchase from their unique collection of graphic t-shirts and seasonal dresses. An amazing blend of "rebellion" and "femininity" which is a direct reflection of the true style of MusicaWear Clothing.

The company, and the creative force behind the MusicaWear Clothing brand, are two very talented entrepreneurial sisters and a true inspiration to young women around the world.

"MusicaWear Clothing began from an instant burst of inspiration in the summer of 2008, when I was reading a book on entrepreneurship by Russell Simmons called 'Do You' when my sister, Rhaxel "Roxy" Alfred and business partner, asked me to read the book me the book had inspired her to want to start a clothing line. Being a business major, I thought out loud. Shortly thereafter Roxy shared several sketches of clothing she had just designed and told e idea was a great one simply because it would give me the opportunity to exercise the things I learned in the real world and through my education. So, we talked about some ideas and spent about two weeks creating a business plan for MusicaWear Clothing." says Raquel Alfred, Marketing Director, MusicaWear Clothing.

Raquel and Roxy came up with the idea to have MusicaWear Clothing be a fashion line that fused the 'rockstar style of Avril Lavigne with the pop culture chic style of Paris Hilton' and the idea was to make MusicaWear a clothing line that was rebellious, but feminine. The clothing label also decided to have a unique selling point by incorporating music inspirations into all their designs with styles from classic to contemporary looks.

MusicaWear wanted to make people feel as though they were able to express themselves through fashion, the way they can through listening to music. They accomplish this by blending microphones, musical notes, instruments, and other elements of music visually into their designs.

Learn more about MusicaWear Clothing upcoming 2010 Spring line and more at

MusicaWear Clothing started out as a graphic t-shirt business selling at local expos and fashion shows around NYC. The colors, designs and overall aesthetic of their graphic tees were inspired by the femininity of a clothing line headed by another pair of designer sisters.

After a year of receiving really good feedback on the graphic t-shirts MusicaWear Clothing decided to move on to the next step in their business plan and began designing dresses, and since November of 2009 the company has been hard at work creating more designs for their Spring 2010 rollout.

MusicaWear dresses range in price from $25-40 all made with quality fabrics. Their graphic tees sell for $20 for men and women. They will also will be introducing accessories such as tote bags for women at $14 each.

Sizes: S-XXL for men and S-XL for women. Additional sizes can be requested at same cost.

MusicaWear Clothing has been featured in:

Russell Simmons’ Global Grind

MusicaWear: Fashion With Passion

Saturday, March 20, 2010

How To Launch A New Product The Right Way

Every year it seems as though thousands of new and improved products are launched across the U.S. The vast majority of those products go virtually unnoticed by the public, which ultimately results in less sales revenue for business and manufactures and usually limited options for consumers. So what can you do to ensure that your new product gets noticed by the right market?

A product launch that is successful typically requires a solid marketing plan that includes various marketing material for retailers, press releases, email marketing, and a strategic trade show marketing. When these key components combined, your product launch can quickly gain attention and generate sales revenue for your company.

Before implementing a marketing strategy to launch your product(s), you will need to make sure that your product is completely finished and ready to be purchased by the general public (please note that “finished” doesn't mean “perfect”, as no product launch will ever be perfect). Your prototype should be completely functional, and the development, and design process, should be completed. Creating a marketing strategy for a completed product is far more easier than creating a marketing strategy for a product that is not yet ready to come out.

The first key step toward launching a new product is to create marketing materials for retailers who will carry it in their establishments or online. Take quality photos of your product from every angle to show off its details. Make sure you have a good number of photos of your product in use, as this will instill confidence in your potential customers. Choose a good name for your product that is unique and memorable, and write a number of short descriptions that could be used in marketing materials such as brochures or fliers. Design a unique packaging, making sure to keep it consistent with the other products your business offers. The more work you put for your retailers, the more likely they'll be to sell your product.

Once all the marketing materials have been created, it is now time to announce the arrival of your products. Writing a press release is certainly a great way to get your products or message in front of thousands. Your press release should mot be worded as hard sales-copy. Be sure to mention your product name in the title of your press release, and link your press release to your product or your company website. Make sure it features your product before linking it.

You can also use direct emailing to getting you product in front of your target market. If you already have an email list of your own with important figures in your industry, you have a great advantage. If not, you can usually find contact emails by looking through website's of a current industry trade shows. Your email marketing should quickly and concisely educate your recipients on your new products, specifically focusing on what makes it different, or better, than other products that are on the market.

The final step in launching your product is to show it off at an industry event. Getting your product in front of your target market in person is a marvelous way to convince them that you offer a sound quality product at a fair price. You'll need to reserve a booth at these trade shows and do not forget to fully review the guidelines and cost involved. You may also need accessories at these trade shows, such as lights or flooring for your booth to help highlight your products and set yourself apart from other attendees. Make sure that you are enhancing the product and not overshadowing it with the wrong lighting placement.

Once you have had a successful product launch, your work does not stop there. You'll need to continue to hone and refine your marketing strategies, and you will see you jard work, time and investments paying off.

Tuesday, February 9, 2010

2010 Holiday Gift Guide Show

Meet New Product Editors From The Top
Consumer Publications

20% Discount Early Bird Special
Ends February 14th!

The 2010 Holiday Gift Guide Show is a tabletop exhibition that allows you one-on-one time with some of the top media in charge of holiday gift guides. Introduce up to four of your new products for consideration in holiday gift guides across the country.

Publications that attended our last media only event include: Ladies Home Journal, Men's Health, Playboy, Woman's Day, Body + Soul, Good Housekeeping, Everyday with Rachael Ray and many more!

This is a VERY POPULAR event where exhibitors receive EXCLUSIVITY.

Find out if this is right for your products...

Show Facts

WHEN: May 19th, 2010
WHERE: Marriott Marquis New York in Times Square

Tabletop show where the room is open, and the tables are arranged to make it easy for the editors to flow through the room at a comfortable pace. Photos here.

We will provide:

A large skirted tabletop in open view of the whole room and access to some of the nation's largest magazine editors.

We will also provide an online press kit for each exhibitor.

The show will be limited to 65 exhibitors.

WHAT TO EXPECT: The show is designed to help media find some of the best new products for gift guides and other new product editorial. Editors will walk the show area and ask questions, get press kits and may ask for product samples.

Andrew Stark 803-802-7141 ext. 10 or

Kevin Nichols 803-802-7141 ext. 13 or

Monday, February 8, 2010

Chicago Auto Show 2010 Schedule


Background - First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. This year marks the 102nd edition of the Chicago Auto Show.

Producer - The Chicago Automobile Trade Association (CATA), the nation's oldest and largest metropolitan dealer organization. The CATA has produced the show since 1935.



Day Date
Public Show Friday, February 12 through Sunday, February 21
First Look for Charity Thursday, February 11, 6:30 to 10:30 p.m. Black tie. Tickets $225. The event benefits 18 Chicago-area charities.
Media Preview Wednesday and Thursday, February 10-11. Accredited media must register ahead of time in the online media center or on-site in the Media Center (room N426).

- McCormick Place, 2301 South Martin Luther King Drive, Chicago, Illinois, 60616.

The Chicago Auto Show utilizes 1.3 million square feet of the McCormick Place complex. McCormick Place offers a total of 2.7 million square feet of exhibit halls with an additional 700,000 square feet of meeting room availability.

Public Show Hours

  • February 12-20:  10 a.m. to 10 p.m.
  • February 21:  10 a.m. to 8 p.m. 

Box office closes one hour prior to the end of the show each day.


  • $11 for adults
  • $7 for seniors aged 62 and older
  • $7 for children 7-12
  • Free admission for children 6 and younger are free when they accompany a paying adult.
  • Weekday discount coupons ($4 off the regular adult admission) available at various area new-car dealers and Shell gas stations. Participating banks also mail the discount tickets to their account holders. 
  • School & group discounts available.

Advance ticket purchase will be available at starting in late November 2009.

Exhibits - The nation's largest auto show, held in the McCormick Place complex. Multiple world and North American introductions. Complete range of domestic and imported passenger cars and trucks; sport utility vehicles, experimental and concept cars. In total, nearly 1,000 different vehicles. Numerous accessories and auto-related exhibits, competition vehicles, project, antique and collector cars.

Special Days


Date Note
Tuesday, February 16 Women's Day. Women are admitted for $7. Manufacturers will present special women-oriented programs on the purchase and lease of cars and maintenance.
Wednesday, February 17
Thursday, February 18
Friday, February 19
Chicago Auto Show Food Drive sponsored by Chrysler. Show patrons who bring three cans of food, donated to the Chicago Christian Industrial League; will receive a coupon for $7 admission.
Friday, February 19 Telemundo Hispanic Day. For more information, visit

Appearances - Special appearances and Events are take place every day. Please check our Event Schedule for up-to-date listings.

Accessibility - McCormick Place is easily reached by car or public transportation. Extensive shuttle bus service from all area parking lots to and from McCormick Place.Weekend-only shuttle service from the Millennium Park and East Monroe underground garages. Shuttles stop in 10-15 minute intervals near Columbus/Upper and Lower Randolph and at Gate 3 at McCormick Place.

Scooter and Wheelchair rentals are available by contacting Scootaround's toll-free hotline at 1-888-441-7575. You can also submit a rental inquiry on the web at, or by fax at (204) 478-1172. Scooter rentals are $50.00 a day and Wheelchair rentals are $15.00 a day. Scootaround is happy to accept VISA or MasterCard. Scootaround is located at Gate 4 of McCormick Place (west end of the Grand Concourse). While Scootaround will make every effort to accommodate all needs, you are encouraged to reserve in advance.

Posted via web from Small Business Marketing by @MamaPR

Monday, February 1, 2010

Press Release: Foodie publication solves the dinnertime dilemma: foodies recipe search website pressrelease

Sunday, January 31, 2010

In this hypercompetitive business world, are you doing everything you can to stand out? small business marketing
Internet marketing doesn't have to be complicated: smallbusiness strategy free consultation @mamapr

Wednesday, January 27, 2010

Top Ten Strategies for Improving your Online Business for More Sales (Part 1 of 3 )

How do you profit in the new year when the previous year was such a complete flop in online sales?

When your retail sales have been pretty much non-existent the previous year, and you're trying to do all you can to make a profit in the new year with what you have in funds and time.

You ask yourself. How can I prevent a repeat?

Like most entrepreneurs, many believe all one needs to do is submit their site to Google, MSN and Yahoo, perhaps exchange a few links here and there - and like magic traffic will just start spilling in.

Think that's all you need to do to make your online business profitable?

It doesn't take much time for those very same people to realize it's not that easy. Is it?

So, how do you profit in the new year when the previous year was such a complete flop in online sales? Well, I got good news. What happened in 2009 or the previous year is not an indication of what will happen this year.

This year will be different for your online business. Better, in fact.

True, a website is most effectively positioned when it's connected to a successful brick and mortar business.

However, you can still be a leader in your industry even without prior brick and mortar success. But there are some components you need to have in place to go from slump to success.

I'll share with you my top ten list for the best ways to turning more profits in the new year.

I call this list, 'The Vital Ten'.

By implementing the following tips into your daily business practices you are sure to increase your business revenue.

'The Vital Ten' for Internet Business Owners

1. Payment acceptance options. Hard to believe but there are still thousands of online businesses out there that have only one option, and its usually the longest method. With the many options available to online business owners, try integrating one or more such as a virtual payment method or shopping cart.

2. Keeping it fresh. When was the last time you updated anything on your site? Search engines like newly updated information and will come around more when they have something new to index. I update my site weekly, if not more. Don't get left behind because you didn't put in the time to keep your site up to date.

3. Offer something more. You can establish a presence online and become a valuable go-to site in your industry when you share the wealth and add free helpful content and information to your visitors. I don't know about you, but I am more inclined to buy from a site that offers something a little more than "2 for 1".

4. The Internet has global reach. It is not uncommon for online business to sell in foreign markets. Most of the entrepreneurs I have worked with sell in at least two other countries. While some businesses are completely digital and can sell worldwide, others have physical items that need to follow special overseas shipping guidelines and may cost a little more. However, its worth checking into.

5. What was that catchy slogan again? For your online business to be a success, consumers must be able to remember your brand. A logo and slogan can go a long way. Make sure its present on all pages and in your communication such as through payment transactions, invoices and emails.

6. Learn from your competitors, especially the big corporations. Do this, make a list of all of your competitors, including everything from large corporations to smaller kitchen table entrepreneurs. If they have also have websites, visit each one and gather as much information about their products and services as you can, including rates/prices, customer service policies, delivery methods,warranties as well as their return policies. If some of your competitors do not have an online presence, it is perfectly legitimate to call the company and ask for the information from one of the customer service representatives. You may find that you are missing a lot pieces to the puzzle that may be stalling your visitors from clicking on that buy now button.

7. Are you offering a good selection? Assortment selection can be a turn-on or a turn-off for your potential buyers. If Website #1 has over 100 items to choose from, and Website #2 only has 5 items. Who do you think they'll choose? While some new businesses cannot offer more when they start, its a good idea to maybe partner with another business to cross sell each others merchandise to fill up your site so it doesn't look so empty. I'm not saying place a 1000 items, but it couldn't hurt to add to your selection. You don't want to clutter your site, but you also don't want to have a lot of empty white space.

8. How would you like to have that delivered? Ever go to a site and all they have is regular snail mail as a delivery option. Offering several delivery options could help boost transactions. Still offer the regular postal delivery option, but also the other guys too. Some customers actually prefer the other guys. Get yourself organized by setting up a station at home for instance with a packaging area that will have everything you need to include for each shipment (invoice copies,boxes,tape,scale,etc.) perhaps even adding some extras like a free keychain or pen with your company logo/name/site(these items are great and can be purchased at a bargain in bulk)

9. Trust matters. When you're new in the game of online selling and not very well known, its easy to lose customers to a brand that is. The one thing I see the most with lesser know businesses and brands is the lack of usage of 'trusted digital certificates" and content that shows the buyer that its safe to purchase on your site. Use Paypal? Let them know by visibly adding the 'Paypal verified' logo. The bigger brands have earned the public's trust, so now you must do the same.

10. Do respond to your email inquiries in a timely manner. You may be running your business from home, raising a family or trying to balance your real job until your business takes off. This may very well be the case for you, but if you receive an email from a potential customer and not respond for days, guess what. They've already moved on. I try to respond within 12-24 hours with every email I get. Even if they don't wind up buying from you, they may just recommend you to someone else. It pays to respond quickly, and be very helpful. Set-up a couple of accounts to make sure you are organized, such as Sales@ .... Questions@ and so forth for your business email accounts. Don't forget to add a nifty Contact Form on your site as well.

Just know that everyone's experience selling online is going to be different based on their particular circumstances, customers needs and demands, their budget, products, and sales team. But by staying the course and implementing these vital tips to increasing your online profits you will turn that slump into a success.

Tune in next time for Part 2 of my 'Top Ten Strategies for Improving your Online Business for More Sales'

Nic Soto is the co-founder of Public Relations Depot, a family owned PR marketing company based in Chicago,IL. Affordable Press Release Writing, Mass Media Distribution, Brand Visibility, Link Building and Search Engine Optimization. Helping entrepreneurs reach their business goals since 2001.

Public Relations Depot caters to new and small businesses who are seeking more budget friendly alternatives to increasing their visibility, harnessing free publicity and improving search engine rankings.

Contact Nic today for a free small business marketing consultation.

Follow Me: @MamaPR
My Blog: Social Marketing Mama
My Company: Public Relations Depot
My Favorite Biz: Jeanette's Patisserie

Posted via web from MamaPR's Posterous

Tuesday, January 19, 2010

200 Tips on How to Teach Kids Entrepreneurship

I started very young on the road to self-employment and into the world of entrepreneurship with the help of my parents and grandparents who each owned mom and pop shops around Chicago. Aside from learning what earning and saving a dollar really meant. I got an early start in business operations, accounting and management to help better prepare me for what was expected if I wanted to one day be my own boss.

Here is a great list of almost 200 tips (you may recognize my smiling face on there!) on how to teach kids entrepreneurship !

If you're on Twitter please RT this wonderful list as well as follow me, I'm @MamaPR:

RT @TPEntrepreneur A list of almost 200 tips on how to teach kids entrepreneurship Please RT!


About me:
Nic Soto is the co-founder of Public Relations Depot, a family owned PR marketing company based in Chicago,IL. Catering to small business owners since 2001. Public Relations Depot offer affordable Internet SEO Marketing and Digital PR services: Press Release Writing, Mass Media Distribution, Brand Visibility, Link Building and Search Engine Optimization.

Contact Nic Soto today!

Follow Me: @MamaPR
My Blog: Social Marketing Mama
My Company: Public Relations Depot
My Favorite Biz: Jeanette's Patisserie

Posted via web from MamaPR's Posterous

Monday, January 18, 2010

Top Ten Retail Website Design Mistakes You Need to Avoid

How your online store design could determine the number of visitors who ultimately buy from you. Learn the Top 10 website design mistakes you need to know.

You may think that merchandising an online store is pointless right? I mean, its a website, upload some photos and add some description and you're all set. Well, not exactly. How your online store design will determine the number of visitors who ultimately buy from you. Here are some proven steps to help turn more visitors into buyers.

Merchandising a brick and mortar retail store is key to pulling in passerby' s as well as getting them to buy. But how do you "merchandise" an online store? The answer is simple. The same way you would set up your physical store. When an online visitor reaches your website the first thing they'll notice is your home page (think of this as a front door of a brick and mortar). First impressions mean everything. We've all been taken back by a store (online or off) that is poorly merchandised and cluttered from one end to the other. Too many racks, merchandise on the floor and the whole place looking like it was hit by a tornado. Your online store could also be poorly merchandised and turning away potential sales.

Here are some key steps to cleaning up your retail internet business to help boost revenue and return customers.

1. Remove all the clutter from all web pages that only take away from your own products. This could be from having too many links (and broken links), too many affiliate ads and banners and finally - remove the multitude of photos that have nothing to do with your site.

2.If you are running a business- look like one. Don't use backgrounds that are only really meant for social site profiles. The blinking stars background is not how you want to represent your business. Use a solid color background along with your business logo on top. Of course you'll want to make it look great - but lets keep the social site backgrounds where they belong - on social sites.

3.Make sure your price points are clearly visible and are reflected correctly through-out your entire site.

4.Never use your home page as your entire "About Us" platform if you are a retailer. There should be another page dedicated for this. Simply inserting a paragraph about how you started the business and using the largest font possible on then placing that on your main page will only turn potential buyers away.

5.Use flash effects/animation sparingly - there is no need to use every flash animation you have come across and placing it all over your website. Its distracting - you want your potential customers to focus on your merchandise.

6.Organize your site and make it easy to navigate. Make it easy for visitors to find your contact information, shipping/returns and privacy policies, email newsletter sign-up and so forth.

7. View your store from a customer’s perspective, and step into their shoes and shop your own store.

8. Offer discounts in your virtual store, and make sure they are visible to the shopper.

9. Customers make an additional purchase when they are inspire to buy cross merchandise items.

10. Be seasonal and integrate current holidays such as Valentine graphics to sell merchandise for February 14th, etc.

By following these easy to apply merchandising tips to your virtual retail business, you will start converting more visits into actual sales.

About the author:
Nic Soto is the co-founder of Public Relations Depot, a family owned PR marketing company at based in Chicago,IL. Affordable Press Release Writing, Mass Media Distribution, Brand Visibility, Link Building and Search Engine Optimization. Helping entrepreneurs reach their business goals since 2001.

Contact Nic Soto today!

Follow Me on Twitter: @MamaPR
My Blog: Social Marketing Mama
My Company: Public Relations Depot
My Favorite Biz: Jeanette's Patisserie 


Posted via web from MamaPR's Posterous

Saturday, January 16, 2010

Top Three Marketing Strategies and How to Use Them Effectively

I've been in business for myself for over 20 years now, and along the way I have helped many new comers to the world of small business marketing successfully market their products. While my first venture did not fair so well, I did learn a lot about marketing myself and what would be expected of me and my business if I wanted to succeed as an entrepreneur and successfully generate a salary for myself that could allow me the financial freedom of working for others.

Small business owners are a unique group of individuals, are we not? We spend hours on end searching for ways to acquire new customers and improving our business practices. Small business marketing can be a walk in the park for some entrepreneurs, and be stressful for others. I'll go over the different marketing strategies most used, and what kind of results each can have on your business.

The key of course is to understand what types of marketing for small businesses are out there, and which are right for your business, budget and goals.

It's a new year, and if you have yet to settle down on a marketing strategy or plan, I encourage you to do that now, right away, before you send your marketing budget in so many directions that you lose grip of it.

Choose small business marketing strategies that fit with your overall goals and simply be consistent with it. You'll come find soon enough that your small business marketing budget will be better controlled and produce more results and increase product sales in the long run.

I'll share with you several small business marketing methods I have used that have had different results, a couple you may already know, while the other may seem a little foreign to you. Don't worry, I'll explain each..

I can't stress this enough. It's important to choose the marketing strategies that'll work the best for your small business. By doing so, you'll be in a better position to point your marketing budget in the right direction and hit closer to your target audience.

Let's start with "Blanket Marketing", normally utilized by bigger corporations, basically means spending your marketing funds on advertising to all target markets, no demographics involved or filling a void...just market to any and everyone it can. Companies and businesses choose this method for magazine or newspaper advertising. Unless money is no object to your budget, this method has no control of who your message is reaching, however it does have the result of reaching a larger consumer pool. The cons to this strategy is COST. Using the blanket method will cost you a pretty penny and at the same time you won't be reaching who you really want to. YOUR target market. I mean that's the whole point right? You want to reach those who would be more likely to buy your new clothing line or your new soft drink, or maybe you have an amazing new product altogether that a certain market would be interested in. THOSE are the consumers you want to reach.

Moving on to "Targeted Marketing", I'm sure you've heard of this one before. A method in which you choose a specific target market (or demographic) and only focus your marketing there - not over here. THERE.

The beauty about target marketing is that you are more likely to increase interest and revenue be reaching the right people. Sounds simple enough, but many businesses are missing the mark and prefer going the route of blanket marketing, hence losing a lot of potential profits and wasting valuable energy. I don't know about you, but losing money is not why I got into business for myself.

So it pays to have a market in mind, and work on reaching that audience.

And finally, marketing your business through social networks.

SMM (Social media marketing) is when you promote your brand/business by making your presence known within social media networks (such as Twitter, Facebook, StumbleUpon, Myspace, etc). Building your fan base, getting followers and increasing your friends list.

You have to keep in mind that the key to social media marketing is that it's not really there to provide instant business, but rather increase your business or brand visibility to ultimately convert "friends" into buying customers. You can also blog and post in forums to try and harness some new business. The con side however is that social media marketing can be a lot like blanket marketing. This method, when used properly can also improve your search engine visibility.

So there you go, all you need to do now is figure out which marketing is right for your business and focus your energies there. The payoff will be that much better!

About the author:
Nic Soto is the co-founder of Public Relations Depot, a family owned PR marketing company at based in Chicago,IL. Affordable Press Release Writing, Mass Media Distribution, Brand Visibility, Link Building and Search Engine Optimization. Helping entrepreneurs reach their business goals since 2001.

Contact Nic Soto today!

Follow Me on Twitter: @MamaPR
My Blog: Social Marketing Mama
My Company: Public Relations Depot
My Favorite Biz: Jeanette's Patisserie 

Wednesday, January 13, 2010

Entrepreneurs turning their soap making hobbies into a lucrative business

Do you love to make handmade soaps, or have you always wanted to learn? If you do, then chances are you'll love the art of soap making, its widely popular, lucrative and desired by so many. Soap making has created a new generation of artisans and has changed significantly in the last decade. It can be an exciting and enjoyable hobby that can easily turn into a satisfying business, especially if you're interested in creating your own line of unique soaps with added aromatherapy benefits.

Soapies Supplies, a great resource for soap makers, was founded by Bronson Shafer and Kelley Perea-Shafer, a successful husband and wife team. Established nearly nine years ago when Kelley, an avid soaper, was looking for quality products for her own line of toiletries and soaps when she quickly realized this was a niche that needed to be filled and so, Soapies Supplies was born.

From colorful beginnings the day they launched on March 2nd 2001, has since expanded their assortment of soap making products offering high quality materials at a value that is ideal to its buyers. Soapies Supplies is quickly becoming one of today's most successful brands in the U.S. inspiring its customers, new and returning, with an array of choices to turn simple ingredients into little pieces of art.

"We want to be your one-stop-shop for all your soap making needs. " says Soapies Supplies co-founder Kelley Perea-Shafer.

Soapies Supplies commitment to stocking quality soap making supplies, and providing an excellent customer experience and guidance, has helped fuel Soapies Supplies growth from its modest beginnings.

Soapies Supplies categories include:

large selection of containers
base and specialty oils
flavored oils and fragrance oils
creamy butters
raw materials such as almond meal
citric acid and sea salts
soap molds
colorful line of jojoba spheres
silicone lined wood soap molds
soap cutter system

New products recently added to their line include: Colorants ~ Princess Line, Labstastik Formulas, and Princess Soap by the Loaf.

Soapies Supplies is simply ideal for anyone who wants to maintain a steady relationship with a soap supplier over the long term.

For more information about Soapies Supplies, please visit

Upcoming Events:
Special guest Debbie of (from San Diego) will be teaching an all-day Melt & Pour Soap Making Boot Camp on Jan. 16th. Plans of introducing a new assortment of classes is in the works from Soapies Supplies over the coming weeks ahead. Learn more at

About Soapies Supplies:
A leading provider of base and specialty oils; essential and fragrance oils; creamy butters; raw materials such as almond meal, citric acid and sea salts; soap molds; equipment and tools; (e)books and (e)classes; numerous and varied containers as well as an amazing line of colorful jojoba spheres.

Soapies Supplies was established March 2, 2001.

For more information, or to request an interview please contact:
Kelley Perea-Shafer, Co-founder, Soapies Supplies |
480.443.4011 | Scottsdale, Arizona |

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Blog: www.SoapiesSupplies.blogspot